"Creativity involves breaking out of established patterns in order to 
look at things in a different way."
- Edward DeBono

Bio

Associate Professor of Visual Communications
 University of South Carolina

I'm from Rio de Janeiro, Brazil. I moved to the U.S. to attend college at the University of Florida, where I completed a BFA in photography (2000), followed by an MFA in Digital Media (2003).  While working on the MFA, I opened a commercial production studio in Gainesville, FL to service advertising clients, small businesses, and individuals. The studio was very successful, but as it blossomed I grew increasingly interested in academia.

In 2010 I enrolled in the Ph.D. program at the University of Florida, my dissertation explored the effects of technology on the advertising creative process.  I continue to research creativity from pedagogical, cultural, and leadership perspectives. I am also still practicing creative activities within film and photography.

Research

​I have been researcher for the past 12 years with a focus on qualitative methodologies. I am often invited to work with researchers from other fields that need the unique combination of someone who is both a visual artist and a researcher, well versed in both worlds. Learn more about my research here.

Advertising

I started my career as an entrepreneur. I co-owned and operated a production studio for nearly 13 years. I work efficiently and manage multiple projects at once. I thrive in team work and leadership. I work well with open-ended problems and enjoy working with different stakeholders. I have a growth mindset and strong work ethics.

Education

I am lifelong learner, the classroom is a space where knowledge flows both ways. Over the years I received teaching awards and grants to develop innovative courses. I also received teaching awards and certifications, my students create award-winning work under my mentorship. Learn more here.
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