"Creativity involves breaking out of established patterns in order to 
look at things in a different way."
- Edward DeBono

Bio

I'm from Rio de Janeiro, Brazil. I moved to the U.S. to attend college at the University of Florida, where I completed a BFA in photography (2000), followed by an MFA in Digital Media (2003).  While working on the MFA, I opened a commercial production studio in Gainesville, FL to service advertising clients, local businesses, and individuals. In parallel to the commercial work, I developed an extensive fine art exhibition record and also taught as an adjunct at the University of Florida.  The studio was very successful, but as it blossomed I grew increasingly interested in academia.

In 2010 I enrolled in the Ph.D. program in the College of Journalism and Communications at the University of Florida, my dissertation explored the effects of technology on the advertising creative process.  I continue to research creativity from pedagogical, cultural, and leadership perspectives. I am also still practicing creative activities within film and photography.

I currently teach at the University of South Carolina as a tenured Associate Professor of Visual Communications.