"Creativity involves breaking out of established patterns in order to 
look at things in a different way."
- Edward DeBono

Associate Professor of Visual Communications
 University of South Carolina

I study the influence of technology on the creative process, focusing on technology such as AI. I believe that understanding the creative process is the first step toward creative confidence in problem-solving — an essential life skill. My work has been published across disciplines and has expanded beyond academic venues.

With a background rooted in advertising, entrepreneurship, and the arts, my creative activities complement my research and teaching. I am often invited to work with researchers from other disciplines who need the unique combination of a visual artist and a researcher, well-versed in both worlds. I hold certifications in Workshop Facilitation (Design Thinking) and in UX Research.

I led the development of the Data Analytics and Communication program at the College of Information and Communications at USC, among other curricular innovations. 

​I am Brazilian and multicultural.